Our Story

Started with a Camera and a Question

Northlane Media began with founder Ethan Walker asking a simple question: what if the most powerful brand content felt less like marketing and more like documentary filmmaking?

After years working in broadcast journalism and commercial production, Ethan saw an opportunity to bring documentary sensibilities to brand storytelling—capturing authentic moments, asking better questions, and treating every subject with the depth and respect they deserve.

What started as a solo operation in Memphis has grown into a small, focused studio of filmmakers, designers, and strategists. We've kept the team intentionally small because great creative work requires deep attention—and that's hard to achieve at scale.

Today, we work with ambitious brands across industries, helping them tell their stories through documentary interviews, brand films, and design. Our headquarters is in Memphis, but our work takes us wherever the stories are.

What We Believe

Our Values

The principles that guide every project we take on.

Authenticity

Real stories resonate. We capture what's true, not what's scripted.

Craft

Every frame, every pixel matters. We obsess over the details.

Curiosity

The best work comes from genuine interest in our subjects.

Collaboration

We work with clients, not for them. Your vision guides the work.

Integrity

We're honest about what's possible and deliver what we promise.

The People

Our Team

A small crew of filmmakers, designers, and storytellers.

Ethan Walker

Founder & Creative Director

Rachel Torres

Director of Photography

David Okonkwo

Lead Designer

Maya Chen

Producer & Editor

We also work with a trusted network of freelance cinematographers, editors, sound designers, and composers based on project needs.

Operations

How We Work

Our Tools

We use industry-standard equipment and software:

  • • RED, Sony, and Blackmagic cinema cameras
  • • Adobe Creative Suite (Premiere, After Effects)
  • • DaVinci Resolve for color grading
  • • Figma for design and prototyping
  • • Frame.io for client review

Availability

We typically book 4–8 weeks in advance:

  • • Monday – Friday
  • • 9:00 AM – 6:00 PM Central Time
  • • Production days are flexible
  • • Travel available for any project

Location

Based in Memphis, working everywhere:

  • • Studio headquarters in Memphis, TN
  • • On-location production nationwide
  • • International projects welcome
  • • Remote collaboration via video
Recognition

Awards & Features

Regional Emmy

Documentary nomination

Design Week

Featured studio

Film Festival

Official selections

Vimeo Staff

Multiple picks

Want to Work Together?

We'd love to hear about your project and explore whether we're the right fit.

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